Branded Games

Upgrade your engagement with our Game build expertise

Imagine a world where your brand is not just a logo but a vibrant experience that captivates and engages larger audience types. At NWD, we harness the power of Gamification and essential marketing to transform mundane interactions into exhilarating adventures.

By intertwining gaming elements with branding, we elevate user engagement to unprecedented heights. Our approach is rooted in the principles of Sir Philip Kotler’s “Needs, Wants, and Desires,” ensuring that we connect with your audience on a deeper level.

Picture your customers not just passively consuming your message but actively participating in a journey that reinforces brand loyalty. With our innovative strategies, we create branded games that not only entertain but also educate, fostering a profound awareness of your products and services.

At NWD, we don’t just market; we create magic that resonates a great story, influences, and ultimately drives results. Let us help you unlock the full potential of your brand through the transformative power of gamification.

Here are key components and effective strategies for implementing gamified marketing for businesses and brands:

Key Components of Gamified Marketing:

Game Mechanics:

  1. Points: Rewarding customers for actions such as purchases, social shares, or referrals.
  2. Badges: Visual representations of achievements that encourage users to complete certain tasks.
  3. Leaderboards: A ranking system that fosters competition among customers.
  4. Challenges/Quests: Tasks or missions that users can complete for rewards.

Engagement Features:

  1. Interactive content (quizzes, polls).
  2. Progress tracking, allowing customers to see how close they are to achieving rewards.
  3. Social sharing options to amplify engagement.

Emotion and Motivation:

  1. Incorporating elements like storytelling, humor, and surprise to create an emotional connection.
  2. Utilizing intrinsic and extrinsic motivations to encourage participation.

Effective Strategies for Gamified Marketing:

  1. Loyalty Programs: Create a points-based loyalty program where customers earn points for purchases, reviews, and referrals that can be redeemed for discounts or exclusive items.
  2. Quizzes and Surveys: Design fun quizzes related to your product or industry, offering discounts or rewards for participation. This not only engages customers but also collects valuable data.
  3. Social Media Contests: Run competitions on social media platforms where users can post content, use a specific hashtag, or engage with your brand for a chance to win prizes.
  4. Interactive Apps: Develop a mobile app that includes games related to your brand, allowing users to engage with your products in an entertaining way and earn rewards.
  5. Referral Programs: Implement a referral system where customers earn points or rewards for bringing in new customers, leveraging word-of-mouth marketing.
  6. In-Store Games: Use augmented reality (AR) or QR codes to create in-store treasure hunts or games that guide customers through different products or services.
  7. Seasonal Campaigns: Introduce time-bound challenges or games during holidays or special events to capitalize on increased customer activity and interest.

Benefits of Gamified Marketing:

  • Increased Engagement: Gamification makes the customer experience more enjoyable and interactive.
  • Higher Customer Retention: Reward systems encourage repeat purchases and brand loyalty.
  • Enhanced Data Collection: Engaging customers in challenges and quizzes allows companies to gather valuable insights.
  • Improved Brand Awareness: Sharing and participation can expand brand reach organically.

Types of Branded Games

1. Mobile Games: Apps designed specifically for smartphones that incorporate brand elements into gameplay. Examples include mobile puzzle games or educational games featuring brand mascots.

2. Web-Based Games: Browser games that can be played online, often designed to be simple and accessible.

3. Augmented Reality (AR) Games: Games that use AR technology to create immersive experiences. An example is the popular game Pokémon GO, which showcased how AR can be integrated with branding.

4. Serious Games: Games created with a specific purpose beyond mere entertainment, such as educational games that inform users about the brand’s values or products.

  1. Social Media Games: Simple games or contests conducted on platforms like Facebook or Instagram that encourage user participation and sharing.